Revolutionary live 24/7 racing solution.

ATR Markets is a market leading racing solution, delivering 24/7 horse and greyhound content with fully risk managed betting markets and licensed live video streaming from race tracks around the world.

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The leading solution in live racing.

The solution

Live streaming, racecards, data and risk free wagering seamlessly wrapped together in a single racing product.

Berkshire Rocco

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1

Andrea Atzeni

Andrew Balding

16/1

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Dawn Patrol

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2

P B Beggy

A P O’Brien

22/1

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English King

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3

O Murphy

Ed Walker

NR

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Galileo Chrome

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4

Tom Marquand

Joseph Patrick

4/1

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Hukum

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5

Jim Crowley

Owen Burrows

7/2

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Mohican Heights

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6

Jamie Spencer

David Simcock

22/1

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1 of 14 events available right now!

Pertemps St Leger Stakes

Doncaster, UK

Annual coverage

135,000 Horse racing and greyhound events

4,400,000 Betting opportunities

700,000 Betting markets

Managed Trading

Automated Risk Management, driven by advanced analytics and customer profiling.

Risk Free Wagering

Any trading losses underwritten by ATR Markets.

One Contract Negotiation

Streaming, associated data, trading and risk management under one contract.

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24/7 scheduling

Full day part coverage, delivering premier racing from 5 continents.

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UK Horse Racing

10,000+ horse racing events per year.

UK Greyhounds

22,000 greyhound events each year.

US Horse Racing & Greyhounds

28,000+ horse races shown per year and 25,000 greyhound fixtures a year.

Australian Horse Racing & Greyhounds

17,000+ horse racing and 43,000 greyhound events a year.

South African Horse Racing

At least one meeting every day, 364 days a year, 428 fixtures which amounts to around 4,000 events a year.

South Korean Horse Racing

1,893 horse racing events each year.

  • 4 live betting events covered each year

  • 24 hours a day/365 days a year

  • Content across 5 continents

Find out more about our content rights Visit Sports Mediastream

“The Tier 1 racing product, delivered by ATR Markets, is now an integral part of our product offering as well as a key revenue driver on our client’s sportsbooks.”

Ugnius Simelionis, CEO, TG Lab

Brought to you by industry leaders

Exclusive vision and data provider for

At The Races

ATR Markets is a market leading racing solution.

At The Races is a media rights and distribution business owned by Sky and Arena Racing Company. The At The Races streaming platform Sport MediaStream provides the live video service for ATR Markets.

Sport Mediastream

Fully integrated with a powerful streaming solution

  • Launched in July 2013, the platform has been purpose built for the betting industry

  • SMS delivers a low latency, superior picture quality service to customers on PC, tablet and mobile.

  • The platform delivers over 25 million live and archive racing streams per month, providing 24/7 coverage.

  • Integrated to more than 60 operators and platforms globally.

Pythia

Pythia logo

Pythia Sports is a leading supplier of horse and greyhound racing pricing and trading services.

Pythia Sports provides the Pricing and Risk Management arm of ATR Markets. Pythia Sports has strong ties with racing groups due to the Woods heritage. The Woods Group was founded in the 1980s focusing on Hong Kong Racing and has now grown to cover and operate in most racing markets worldwide.

  • Annual turnover in excess of 2 billion per year.

  • Advanced statistical modelling and AI Teams with daily checks to prevent any model degradation.

  • Automated Risk Management with customer profiling

  • Bespoke pricing available for each and every client

PA Media logo

PA Media

24 hours a day, 7 days a week, 365 days a year.

PA Media’s heritage as a news and sports agency has stood for 152-years built on the pillars of speed, accuracy and integrity.

PA’s highly skilled, highly trained team of Racing professionals provide live coverage to retail and online bookmakers the world over, 24 hours a day, 7 days a week, 365 days a year.

The trusted official data provider for ATR Markets. Delivering speed, accuracy and integrity built on 153 years of heritage in news and sports coverage.